Strawberryforsales
Strawberry can help your sales team find leads, run outreach, walk into meetings prepared, follow up on what was said, and keep the CRM honest - without leaving the browser they already work in.
Sourcing, outreach drafts, meeting prep, and CRM updates can all happen in the background. Your day shifts toward the conversations that actually move deals.
Pull every open deal in my CRM and tell me which one to focus on first.
Find and qualify new leads
Tell your agent what a good lead looks like and let it run.
- Define your ICP (or point at an existing doc, or ask your agent to find lookalikes from your CRM)
- Your agent searches LinkedIn and other sources for matches
- Multiple agents work in parallel - a long list is just a lot of small tasks running at once
- Each lead comes back with a fit score, a "why a good match" line, contact details, and a suggested angle for outreach
- Results land where you want them: chat, a sheet, your CRM, or a dashboard
Save the workflow as a skill and you can re-run it next week with one command.
Set it up as a routine that watches for signals - funding rounds, new hires, leadership changes, product launches, layoffs - and drafts outreach automatically when one fires.
Find me 100 leads that match my ICP and add the good ones to the CRM.
Run outreach in your voice
Once you have a list, your agent drafts the sequence.
- Cross-channel - LinkedIn connect, then email, then LinkedIn DM, then a call task. Your agent picks the channel that fits each lead
- Drafts every message in your tone, learned from your past sent emails
- Tests a small sample with you first so you can correct the voice before running the full batch
- Finds contact info as part of the same flow
You review and approve before anything sends.
Save it as a skill once the voice and structure are dialled in.
Run my approved sequence for these leads but show me the first three drafts before sending.
Walk into meetings prepared
Your agent reads your calendar and pulls together a brief for each meeting.
- Who you're meeting: role, recent activity, shared connections
- Past interactions: previous calls, emails, CRM notes
- Background on the company, recent news, anything open from your last conversation
- Questions worth asking, based on the agenda
Save it as a routine and briefs queue automatically the night before. Or ask on demand: "prep me for my next meeting."
Walk me through every customer meeting I have tomorrow.
See Strawberry for meetings for the full meeting workflow - transcription, post-meeting debrief, and follow-up actions all live there.
Pipeline review and CRM hygiene
Your agent keeps the CRM honest.
- Deduplicates contacts and accounts
- Enriches records with what it learns from your inbox, your meetings, and the web
- Captures outreach from every channel into the right record
- Surfaces stale leads that need a nudge and warm ones that need attention
- Flags deals that have gone quiet vs deals that are heating up
Run it weekly as a routine and your pipeline reviews start from a clean slate every Monday.
Show me what's gone stale in my pipeline this week, and draft the next move for each one.
More ideas
- Forecast and quarter-end review. Pull every open deal, group by stage and confidence, draft the "what's likely to close" memo your VP wants on Friday.
- Win-loss analysis. Pull closed-lost deals from the CRM, summarise reasons, find patterns by segment, competitor, or stage.
- Expansion signals. Surface accounts where usage, headcount, or engagement is climbing - the next upsell conversations.
- Champion tracking. When a happy customer moves to a new company, your agent flags it and drafts a warm "congrats" with a soft re-intro.
- Mine the warm sources you forget about. People engaging with your company's content, past customers from a previous role, partners who could refer in. Your agent can pull a list from anywhere and qualify it.
Use Strawberry with your team
When the whole sales team is on Strawberry, the wins compound. A teammate's best qualifying skill becomes everyone's. The team's brand voice gets learned once. Shared memory means no more "wait, has anyone talked to Acme?"
See Strawberry for teams.